For Advertising Sales Agents ·
What you'll accomplish
A full spec package (a radio script, print copy, and a digital ad line) for one client usually means three separate chats where you retype the client's brand tone each time, and the results rarely sound like one campaign. A ChatGPT Project holds that brief once, so every new format you generate for this client stays consistent instead of drifting.
What you'll need
Confidentiality caution: Keep this project scoped to one client's brand voice and offer details, described at the level you'd put on a media kit. Leave out the client's internal budget, your station's unpublished rate, and anything from a confidential planning conversation. If your account is a personal, free-tier account, also check ChatGPT's data controls; a free consumer plan may use your chats to train future models unless that setting is turned off.
What you should see: A new project workspace where you can add instructions and files, separate from your regular chat history. Troubleshooting: If you don't see a Projects option, your account may not have it enabled yet, or the feature may sit under a different label in your version of the interface. Look for wording about grouping chats and files together rather than a specific button name.
Look for a place to add project-level instructions and paste something close to this, filled in with the real client details:
You are helping an advertising sales agent draft spec ad copy and scripts for [type of business, not the name]. The offer is [offer]. The tone should be [tone, e.g. warm and local, or bold and urgent]. For every format you draft:
1. Match the tone and offer across every piece so the whole package sounds like one campaign.
2. Mark any factual claim (price, guarantee, results) so the advertiser can confirm it before it's used.
3. If the category is political, alcohol, cannabis, gambling, health, financial, legal, or a contest, say so and note that it needs the station's or publisher's own review.
If you have past approved copy for this client or a brand style note, upload it to the project's file area so every new draft has that context available.
What you should see: Uploaded files listed alongside the project, available to every chat you start inside it.
Start a new chat inside the project and ask for the specific format you need.
What you should see: A draft that reflects the tone and offer from your project instructions without you needing to restate them.
Verification step: Read every piece of copy the project generates and mark each factual claim (a price point, a guarantee, a specific result) for the advertiser to confirm before it's used anywhere real. Spec copy is meant to win the meeting, not to ship as-is, and a claim the advertiser can't actually support undermines the pitch instead of helping it.